”Eye tracking” the method and psychology of consumer behaviour on the market

Authors

  • Wioletta Wereda
  • Florina Pinzaru

Keywords:

„Eye tracking” method, marketing, consumer`s behaviour

Abstract

This publication presents the role which the modern method called "Eye tracking" plays in the
psychology of consumer behaviour on the market. This method is particularly used in medicine and
psychology. In recent years, it has been also widely used in economic sciences, especially in marketing

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Okładka czasopisma

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Issue

Vol. 38 No. 111 (2016): Zeszyty Naukowe Uniwersytetu Przyrodniczo-Humanistycznego w Siedlcach, Seria: Administracja i Zarządzanie

Section

Artykuły

How to Cite

Wereda, W. ., & Pinzaru, F. . (2019). ”Eye tracking” the method and psychology of consumer behaviour on the market. Management and Administration Journal, 38(111), 77-87. https://czasopisma.uph.edu.pl/znadministracja/article/view/636