Wpływ społecznej odpowiedzialności biznesu na konkurencyjność przedsiębiorstwa

Corporate Social Responsibility and its influence on company competitiveness

Abstract

One may say that corporate social responsibility (CSR) is a very fashionable topic. There have been thousands articles written, hundreds researches and polls, many conferences and debates on that issue. There can be two questions raised: why a firm should introduce CSR strategy and what is the economic meaning of such a strategy. The first one has rhetoric sense, the second is rational in terms of an economical point of view. CSR is beneficial for both society and a company’s environment. For the company itself it is perceived rather as a cost. The presented paper is a theoretical attempt to analyze CSR influence on a company’s competitiveness. The main research question is: In what way CSR determines competitiveness of an organization? The analysis of literature and CSR reports can help to answer such a question.