Czynniki wpływające na skuteczne wdrożenie nowego produktu w przemyśle meblarskim

Factors influencing the success of the new product development in the furniture industry

Abstrakt

Centralization company activities around: new products, new processes and new materials application it is still the priority issue for most manufacturers. Therefore, this article focuses on the factors that affect the implementation of a new product with greater efficiency, such as: the analysis of market requirements, product planning and the role of senior management. However, the literature of the product management, little attention is paid to the recognition of the so-called new product success factors in specific industries. Polish furniture industry over the last 60 years established itself as one of the leaders of the global trade in furniture and has become an important branch of the national economy. For this reason, the problem of determining the factors that influence the success of a new product in the furniture industry was taken up. Research were carried out in three large furniture manufacturers (employing more than 250 people). The conducted studies revealed that there is a big area to make improvements in the development of a new furniture collection. It was indicated that only about 60% of the considered success factors are used in the chosen companies