Design thinking and strategic thinking in business development

Myślenie projektowe i myślenie strategiczne w rozwoju przedsiębiorstwa

Abstract

The purpose of this research is to clarify some of the salient issues surrounding the concept of design thinking. For example: what is design thinking? How do we recognize it? Is it different from alternative approaches to thinking in organization, especially to strategic thinking? If so, can it serve as a replacement for strategic thinking? Can design thinking and strategic thinking be placed within the same strategic regime of business development?In the first part of the paper, theoretical foundations have been reviewed and the term ‘design thinking’ has been defined according to contemporary design literature. Design thinking has been transferred from design theory into management science. Then, design thinking’s characteristics have been compared to strategic
thinking’s characteristics. Finally, the recommendation of joint use of design thinking and strategic thinking has been formulated.