The consumer in the Polish organic food market. A Siedlce example

Authors

  • Teresa Nowogródzka

Keywords:

consumer, preferences, organic food, segmenting

Abstract

This paper deals with consumer attitude and behaviour towards organic food. Among other
things, it presents a profile of organic food consumers together with an attempt to differentiate them
according to their preferences for organic food. The paper also discusses food labelling which makes
it possible for the customer to get information about whether a particular item of food is organic or not.

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How to Cite

Nowogródzka, T. . (2019). The consumer in the Polish organic food market. A Siedlce example. Zeszyty Naukowe UwS Seria Administracja I Zarządzanie, 38(111), 89–101. Retrieved from https://czasopisma.uph.edu.pl/znadministracja/article/view/642