Strategic Processes in Georgian Manufacturing Companies – Business-Level Strategy Perspective

Authors

  • Tornike Khoshtaria

Keywords:

strategies, strategy formulation, strategy implementation, manufacturing industry

Abstract

The purpose of this study is to examine the links between generic strategy types and organizational
performance. Moreover, this paper will attempt to discover whether or not the emphasis on
planning strategy implementation will enhance a company with superior performance. This paper
studied 104 Georgian based manufacturing companies. A questionnaire was chosen as the survey
instrument. The respondents selected were CEOs of the manufacturing companies being surveyed.
Findings of this study are based on the results of the hypotheses tests which indicate that companies
with clearly defined business strategies are performing better. The group of companies with integrated
strategies had better performance than those concentrating on either of them. This contradicts the
idea that it is not effective to use a combination of cost-leadership and differentiation strategy because
of their exclusivity. There were no strong ties established between the strategic type and the planning
of strategic implementation. Moreover, companies placing emphasis on planning strategy implementation
have better performances than those “stuck in the middle”. The results of this study are particularly
useful for practitioners, as it can provide managers with the information connected with strategy
formulation and implementation processes. This study makes a contribution to the existing literature
by exploring strategy processes within Georgian based manufacturing companies, and addressing the
inconclusiveness of the results of generic strategies and organizational performance.

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How to Cite

Khoshtaria, T. . (2019). Strategic Processes in Georgian Manufacturing Companies – Business-Level Strategy Perspective. Zeszyty Naukowe UwS Seria Administracja I Zarządzanie, 36(109), 47–72. Retrieved from https://czasopisma.uph.edu.pl/znadministracja/article/view/546