The article concerns phraseological innovations in the language. Among them there are: winged words, paraphrases of well-known quotations, neologisms, funny interjections and sayings, we find here elements of a language game and transformation of phraseologies. This text includes an analysis of selected phraseological innovations - modifying the list of those that emerged in the issues raised by the protagonist of the series Ugly. The examples presented by me are correct innovations. Correct is defined as all that Violetta Kubasińska has intentionally made, e.g. emphasizing the specificity of a given situation, event, character, etc.; in contrast to erroneous innovations, which are equally numerous in the issues raised by the protagonist of the series.