The main purpose of this article is to present language forms used by journalists of the www.popkiller.pl website. Moreover, I have examined the structure of the reviews and their compatibility with the model. The following has been proven in the analysis: 1) in terms of construction, reviews on the website follow the genre standards. 2) linguistic analysis shows that there are many colloquialisms and loan words in the information and assessment elements. 3) the language of the reviews is a balance between journalistic objectivity and hip-hop slang.