The function of the dialectical expressional vocabulary connected with personal specific names included in the source material is to value sexual attitude of the
habitants of the Zakliczyn area (Tarnow district). The fact that there are plenty of the discussed terms confirms the importance of morally proper outlook on life for local society. The author of the article notices the disproportion between the numbers of expressions describing promiscuous women and such men. It proves there being much wider phenomenon presented in the rural culture: women must abide by a lot more restricted moral rules than men. Social order is being built based on condemnation of unacceptable behaviour rather than commendation on approved one. The dialectical expressions connected with sexual sphere appoint a code that should be obeyed and therefore they determine norms.